Understanding who you are, and who you serve, to express your unique offering

PRODUCTS: Brand Identity; Visual Brand Identity

The Brand Identity journey starts with a conversation. We ask questions to reveal who you are and understand what differentiates you in the marketplace. We articulate a position that is memorable, unique, and best reflects your spirit and personality. Brand Identity work can lead into workshops, and results in a foundational document or creative brief capturing the essence of your organization’s identity. This document, important for creating your visual brand identity, can also be key for driving all your communications efforts and has been a source of inspiration for programmatic planning too.

Your Visual Brand Identity is a visual and verbal expression of your company.  At the end of the process, you gain building blocks can be used in all of your marketing materials. These deliverables can include: logo, typography, name, tagline, color system, brand language, and a style guide. The brand identity serves as the foundation for creating your packaging, marketing collateral or other promotional products that feel cohesive and part of the same family of materials.

Deep understanding to convey information with intention in ways that are meaningful to people

PRODUCTS:  Visual infographics, messaging, writing — that make meaning, build connection, and conveys value.

From concept to completion, highest quality, dynamic graphic design to convey your message in a unique and compelling way

PRODUCTS: Annual reports, Brochures, Infographics, Environmental Signage, Digital and social media, Websites

Strong art direction to create stunning marketing to convey your message in a unique and compelling way. A strong brand identity often anchors print design so that all communications feel cohesive and connected to the company’s core. Print items can include special events marketing, print advertising, packaging, apparel, museum exhibition graphics, book design, marketing collateral (including posters, direct mail pieces, newsletters) and identity systems (business card, stationary, letterhead, mailing labels, envelopes).

A strategically designed website that is easy to use. We think about creating a website that is for your users. Once we understand who your users are and combine it with your organization’s goals and operational needs, we can create a really effective web solution and web experience. This understanding drives what we prioritize on the page, how we create the look and feel, and defines the functionality for creating a memorable and engaging experience with your website. We also are very attentive to optimizing your website for mobile display and attentive to SEO in building your site, optimizing your content with this in mind.

The websites we build feature:

– A content management system so that you can easily update your site without knowing html code.

– A design (the look and feel AND the function) perfectly suited to your organization’s activities, needs, personality

– Consideration of the user experience for ease of use, clarity of information, and load time

– Integration with third party software (example: social media sites or e-commerce capability) to increase marketing potency and encourage interaction and user participation with the website.

– Responsive design and optimizing your site for mobile display

– Optimizing your site for SEO

– Motion (if appropriate) compatible with mobile devices, to highlight the most important information or inspire action.

– Thorough management of the website build to support website success: strategies for increasing your Search Engine Optimization or enabling your site’s statistics for tracking user data.

“Offering new ideas are in some ways dangerous, because it challenges the status quo. So in order to invite new ideas and authenticity, where people don’t feel shut down or disregarded, you need to actively create spaces where people feel safe.” — Hector Madrid, Professor of Organizational Behavior, Pontifical Catholic University, Chile.

Community facilitation and engagement that creates a safe space and honors the whole human to invite groups to do their best thinking and have a powerful experience together. Participatory processes and procedural equity invites rising and growing together. We understand the process is as important as the product.

PRODUCTS: Community facilitation and engagement, Community engagement design, Relationship Building