Hawai‘i Energy dedicated intentional and focused outreach in rural and underserved communities to drive change with energy efficiency. They leveraged personal connections, partnerships, and deep discounts to reach these community residents, who need the financial support and incentive to invest in energy efficiency. Overcoming social and relational barriers is critical and takes time.

Stephanie Chang Design Ink created materials intented to resonate with these communities — intentional language, values, and photography which honored the people and the places.