The re-envisioning of the new Uncle Clay’s House of Pure Aloha in Aina Haina was an opportunity to brand the company and assist with crafting the store design to ultimately offer a powerful visitor experience.

The logo for this crowdfunded social entrepreneurship marries the company’s community based mission with its unique revamped featured product — shave ice featuring all natural syrups.

This brand identity was carried out through all aspects of the store’s physical design: signage, packaging, apparel, furniture selection, store fixtures, plants and interiors. It was a uniquely fun experience be so intimately involved with the store’s development from the ground up.

The last photo features myself with business partners Clayton Chang and Bronson Chang, who are beaming on the day of their store’s soft opening.

HOPA website (designed by scdi): houseofpurealoha.com